Below is a sample of articles I have ghostwritten.
OVERLOOKING THE CHANNEL? DON’T IGNORE THESE TWO WINNING MARKETING STRATEGIES
Ghostwritten by Marina Askari for Jim DeSocio, CRO of Relayware
Few things in life are more frustrating than a missed opportunity. The channel just might be the biggest missed revenue opportunity for many companies. In fact, on average, channel partners drive 70 percent of high-tech enterprise revenues, according to Accenture. That’s why establishing and nurturing marketing and sales efforts through partner networks can be an essential strategy to boost overall revenues.
Yet, we hear all the time from companies who are surprised at how much revenue they’re missing by under-utilizing the channel. These businesses can increase revenue from the channel by deploying two tried-and-true channel marketing strategies: “To-Partner” and “Through-Partner.”
To Build Your Channel, Establish Authority
Before you can earn revenue from your channel, you need to build out your channel by bringing in new partners to re-sell your products or services.
“To-Partner” marketing is when vendors communicate the value of selling their products and services to potential partners. With a myriad of vendors vying for the attention of influential partners to increase revenues from the channel, you need to establish authority upfront by explaining your value as a trusted vendor. Then, you need to engage existing partners regularly to empower them to sell, and even upsell, products or services.
Regular newsletters and e-mails, plus a social media strategy and product education program, help marketers break through the crowded channel sphere and stay top-of-mind with their partners. Our research shows that partners work with an average of 36 vendors each, so marketers need to create thoughtful and strategic campaigns that establish product value and develop partners’ sales savvy.
Speaking Through Your Channel to Connect with End-Customers
Building a healthy channel revenue stream also means establishing authority with your partners’ customers. When end-customers know and trust your brand, it develops demand for your product, benefitting both you and the trusted service providers – your partners – who deliver it. […]
Read the rest of this article, which was originally published on MarTech Advisor.
Distributed, Disrupted: Connectedness and the Future of Work
Ghostwritten by Marina Askari for Cliff Pollan, CEO of Sococo
Team managers, no matter what industry they’re in, will typically experience a common set of challenges – motivating the team, maintaining engagement, creating an environment that promotes team success, to name a few. Now, imagine how much harder it becomes to overcome these challenges when your team is located in, say, Hong Kong, Los Angeles and London. How can team leaders effectively manage a team that’s not even in the same office, let alone on the same continent?
Already, 43 percent of US workers are telecommuting. If you’re one of this 43 percent, you might find yourself in a scenario where you boot up your computer after a week’s vacation, looking to catch up on that latest project. You chat with or email the team to check on the status, but get no response for hours. Because you weren’t in last week’s status call, you’re also unsure of where the latest version is and spend 30 minutes chasing it down over email. This run-around is all due to the inaccessibility of your coworkers, the lack of physical proximity to each other and low engagement.
You wouldn’t be the only one experiencing this. Already, 63 percent of employees across 142 countries are not engaged, and 24 percent are actively disengaged at work – remote or not. […]
Marina Askari 