I am a diversified marketing communications professional with 4+ years of combined public relations, marketing, journalism, advertising, graphic design and agency experience. I specialize in B2B technology for the retail, manufacturing, networking, Internet of Things (IoT), mobile payments, enterprise software and telecom industries.
I have been responsible for managing $1.6 million in account revenue, creating and executing communications strategies to raise brand awareness through print, digital and social media, counseling on positioning and messaging, developing strategic plans, earning media and analyst coverage, writing press releases, case studies and articles, managing speaking and awards programs, launching thought leadership and industry research and organizing exhibitions at large scale trade shows like CES, NRF and Mobile World Congress.
My strength is in translating complex, technical topics into everyday stories that explain what’s important and why it matters to the right audiences. I have a range of contacts across national business and technology media including the Wall Street Journal, Forbes, Bloomberg, TechCrunch, VentureBeat and The Economist, among many others.
Before working at agencies, I designed large scale advertising campaigns in both physical and digital medium for clients such as Lowe’s, Guinness, The New York City Marathon, Hilton and Empire State Development. My work was displayed at Grand Central Station, on the New York Subway and at JFK Airport in the JetBlue terminal.
Prior to my work in advertising, I led a 24-hour news agency, managing a 60 person staff and overseeing the editorial direction in addition to transforming the operation from a traditional print publication into an all-digital, online service.